COM 250 Persuasion
3 hours
This course introduces students to classic and contemporary theories of persuasion to help them understand how communication influences social behavior and attitudes. Students will examine the nature of persuasive messages in everyday life, learn how to manipulate the formal elements of language to construct effective persuasive messages, engage with techniques that are used to influence mass behavior, learn media persuasion strategies, and understand how to use persuasion in an ethical manner.
Prerequisite
ENG 101
Notes
This course satisfies the College Option: Communications area of the Gen Ed Program.